All content on your site should be easy to Like and Share on Periscope. It should also appear in shortened form with a link on your Periscope wall. If people are able to share your content with their followers, you'll find that your reach begins to expand exponentially, and so will your profits.
When working on Periscope fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won't get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Create custom tabs on your business Periscope page. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, you can have a contest tab if you're running a contest.
Build a solid fan base on Periscope to succeed with your marketing. Wait until you have a decent number of fans before you invest a lot of money in marketing. This will allow you to market to a larger audience so that your expenses do not go to waste.
Make regular posts on your Periscope page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business's purpose for the Periscope page, and stick to it.
Periscope is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status official site updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Have fun with your Periscope marketing. This seems like an odd tip, but really it's very important. A lot of people approach Periscope marketing as a serious job. It is, but your tone can't be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won't get much traction.
Provide exclusive content that is available only to visitors who "Like" your Page. Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a "Like" costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising.
While others are sharing information and playing games, you can utilize it to make money. By using Periscope marketing techniques like those outlined above, you'll be able to turn the site into a strong supporter of your business. The limits are endless if you use the knowledge you've gained.